It diversified across different dimension and expanded very rapidly. The corporation opted for partnerships and acquisitions and transformed into a global corporation. Today it is regarded as the largest corporation of India. One of the recent breakthrough new product developments includes Tata Nano.
It received positive words from Indian Customers. Mean while the business decide to expand itself in Thailand, Vietnam and Malaysia. Its global expansion plan into Malaysia reflects strategic planning approach.
The situational analysis of Malaysia reveals that economic upheaval has affected the consumption pattern and exports have decreased.
There exists potential market for Tata Nano in Malaysia since majority pertains to the lower income group. Moreover the country went into an agreement under AFTA to promote its automobile sector and persuade global corporations to expand into the potential market.
Political situation seems disturbed due to misconception between government and the religious people.
Due to the emerging markets like Vietnam, India and China, majority of the businesses have shifted their manufacturing plants to these countries. Malaysia is making efforts to improve the infrastructure for the business environment.
The banking sector is gaining expertise in technological advancements in order to compete at the international level. Previously terrorism was the not major issue in Malaysia however it has increased in recent days.
The government has taken actions on the large scale to overcome the problem. Legal and economic risk seems moderate and repatriation of funds can be done easily.
Both India and Malaysia went into an agreement to avoid double taxation. Tata Nano established itself in Malaysia and opted for local management. It continuously performs with its suppliers to create a win-win situation.
The entire plan was based on three stages.
At one time Tata is expanding globally but meanwhile it has opened doors for competitors in India towards luxurious segment. The business decided to export the entire kit of Tata Nano from India to Malaysia where it is assembled. It has located sales office in Malaysia and communicates directly with individual customers.
Tata Nano meets the environmental standards requirement of Malaysia. The business established strong monitoring and control system to gain feedback and make attempts for further improvements.
Introduction of Tata Group: Today it is considered as the major corporate group in India and owns deference throughout the world.
The head office is located in Mumbai, India.a business plan, the business plan shown to me was looking at a figure of , I said the figure is crazy.
If we can do this, we should be looking at a million Variants: Tata Nano Standard, Tata Nano CX and Tata Nano LX Tata Review April Title: review pdf Author. Tata Nano is an ambitious project of Tata Motors and is a new concept altogether, which is to launch a low cost car India. As a Project Manager of this project I will follow the project life cycle of the project and will describe the various stages.
It’s been a rough season for Tata Motors’ much-publicized “people’s car,” the Nano. In November, while overall auto sales in India’s booming . TATA NANO & CAR INDUSTRY.
India is a company with majority of its population residing as low income group. Buying a car is still a dream for many people in India.
The Tata Nano is a small car manufactured by Tata Motors made and sold in India. Nano was initially launched with a price tag of , (US$1,) which was ultimately increased with time. Recently the business introduced Tata Nano which is considered as the cheapest car in the world.
Moreover the corporation acquired one of the manufacturing units of Daewoo. Today the business has its own manufacturing facilities in India, Thailand, South Africa and Argentina.