Thus, the main target audience for luxury products is middle-to-high-income consumers. Professionals choose luxury pens Within the wide selection of luxury writing instruments and stationery, pens and multifunction pens are among the most popular items, not least among young professionals. Professionals often see a luxury pen as a way to present an executive image and a high social status at work. Limited distribution of luxury writing instruments and stationery Non-luxury writing instruments and stationery brands like Parker, Sheaffer, Lamy, Pentel and Artifact enjoy widespread distribution through specialist retailers and counters in stationery sections in leading shopping malls and department stores.
Italian political situation prevents further growth The Italian luxury goods market recorded positive value growth inalbeit at a slightly lower rate than in the two previous years.
The Italian middle class slowly returns The improving macroeconomic indicators in Italy reflected steady GDP growth and a decline in unemployment.
In the unemployment rate fell to levels after recording astronomic figures since the beginning of the economic crisis in Dynamic growth for less expensive luxury brands In Italy there are three major groups operating in the fragmented luxury goods market: Guccio Gucci, Giorgio Armani and Prada.
All of them are well established in the country, and the first two were able to increase their value sales once again in Domestic consumption to sustain luxury goods Luxury goods is expected to record similar levels of value growth over the forecast period as witnessed over the review period when measured at constant prices.
Government efforts to counter terrorist attacks are increasing, and several initiatives have been carried out to reassure tourists. Distribution shares are impacted by the growth of internet retailing Italians are known as quite impulsive and with an ostentatious attitude, nevertheless in recent years this social behavior has changed considerably, with a more rational and cautious sentiment in buying appearing.
Consumers are willing to purchase luxury goods but compare prices across channels before deciding to purchase. Files are delivered directly into your account within a few minutes of purchase.
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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Luxury Goods in Italy?
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